The planogram library hosted on Planorama’s secured cloud enables you to customize existing planograms to avoid losing unnecessary time on the creation of new POGs. Your assortment is the range of products that you decide to list at each of your stores. Creating a planogram may be tedious, but it’s worth the effort. The process also took a couple of hours. Often confused with ‘plano guides’, many believe that a meaningful planogram can be created without sales data. By analyzing past and current sales patterns, a planogrammer can make successful recommendations about the number of "facings" a certain product should have on a retail display. Here is an example of a planogram showing the layout of one set of shelves. It is thus imperative that the products which are both popular and profitable are given enough space allocation on your shelf. Your data will be clean and your products classified. QUESTION: What are the real benefits of planogramming? Copyright © 2020 DOTACTIV (PTY) LTD. All rights reserved. The bottom line is that Shelf Logic has increased company profitability by getting more product onto the shelf, getting it to more customers, and getting an edge on the competition. Advantages of using a planogram in retail Planograms are a very useful tool for trade marketing, since they provide multiple benefits. Read on to know why cloud-based planogram would a perfect planogramming tool for you! After the design and implementation cycle of your first planogram, your next re-designed rollout should be based on your previous results. That means that your planograms are designed or re-designed when the seasons change, when your assortments are updated, when new store openings are planned, as well as when you need to refine your category management strategy. With GoPlanogram, one user or hundreds can quickly and easily design profitable displays. The Benefits of Planogram SoftwarePlanogram is an illustration or drawing that provides details of where a product should be placed on a shelf and how many facing that product should have. Otherwise known as plano’s, shelf space plans, schematics or POG’s, a planogram is a tool used in visual merchandising. There are many benefits to using planograms for planning out your store layout, and they generally fall under two overarching advantages: maximizing sales and space. Planograms tailored to the needs of individual stores are almost invariably highly effective. Optimum space utilization in a retail business ensures better profit margins. Here are the benefits of having an easy planogram. The Covid-19 pandemic has forced retailers across the country to rethink their spaces and services. Layout templates and rules. Take the Free Test Drive! That was in the past though. Services OverviewData Capture and Processing ServicesDatabase Management ServicesCluster ServicesAssortment ServicesPlanogram ServicesFloor Planning ServicesBusiness Intelligence ServicesRetail Advisory Services, All-in-one Category PlanningAssortment Planning Software Planogram SoftwareFloor Planning SoftwareCustom Reporting Support Options, Contact SalesBuy Online NowKnowledgebaseContact SupportDotActiv BlogDotActiv Academy. Founded in 1995, Shelf Logic's breakthrough quality software has made it the World leader in planogram software. Automatic or manual creation of planograms. Planograms themselves are also referred to as POGs. It can also be extremely time consuming when creating 1000’s of Planograms or indeed having to update 1000’s of Planograms. Make sure that you don't notice any discrepancy. Let’s unpack the short-term benefits first: Your data will be clean and your products classified. Designed a month or two before they are implemented at stores, planograms are never static. The result is that your consumers experience your strategy whenever they visit your store. Get free education, tips, and inspiration to help you refine and grow your product categories. Advantages of planogramming Working with planograms has already lead to many successes. The amount of space or facings a product is allocated has a significant impact on the sales of your products. It should actually ensure you enjoy the process. In the past, we’ve talked about using store layout and directional arrows to facilitate customer movement. Do You Need Planograms to Do Floor Planning? Doing so is resource heavy and if you don’t have the means to do this, you’re bound to suffer. Planogram Purpose Product placement and improved sales are just two very basic reasons a retailer should be implementing planograms in their shops. The end goal of a planogram is to increase your sales and profitability by ensuring that your shelf displays offer the right selection of products to reach your shoppers at the right place and time. Planogram is basically a representation that tells you how can a retailer place/display the products in order to increase the sales. An aptly designed and managed planogram boosts sales, cuts down on costs and enhances overall consumer experience (thus, making them more probable to return). Let’s unpack the short-term benefits first: While your short-term benefits can show you the power that a planogram can bring to your retail business, it’s the long-term benefits should effectively close the deal. They enable you to quickly make different versions of how the products will be structured in sales spaces. © Global Retail Business Solutions Ltd. All rights reserved. When it comes to the benefits of planograms, they can be classified into both short-term and long-term. If you have many stores, it can prove tiresome to design planograms for each and every one. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Planogramming has a large variety of benefits for both retailers and suppliers/manufacturers. It’s also a model or diagram that indicates the placement of retail products on shelves as well as the number of facings each product should be allocated. With the right data, you’re also able to present your shoppers with both a logical and friendly product layout while simultaneously maximising the efficiency of your shelf space. When it comes to the benefits of planograms, they can be classified into both short-term and long-term. Today, while they still use your sales data, it’s much easier to build thanks to planogram automation software, which allows you to go from zero to planogram in only a few minutes. In this type of planogramming strategy, the … [Guest Post] How To Update Your Product Portfolio To Ensure Smooth Supply Chain Operations, need a rock solid assortment planning strategy, building a planogram and applying it to a group of stores, 6 Signs It’s Time To Change How You Manage Field Marketers, Merchandisers and Reps, Why Retail Shrinkage Increases During The Holidays, Services Spotlight: Your Software Account Advisor Ensures Success. Today, with planogram automation, designing a planogram doesn’t result in a drain on your resources. Facing allocations can be updated with seasons, special events and new assortments. Both your store consistency and retailer brand awareness will be improved. GoPlanogram gives you your own website for powerful, cloud-based planogramming and provides, for the first time, rapid interactive web-based display design running in your browser. However, like any other tool, you need to keep track of it and measure the results on a consistent basis. A planogram is one of the most important tools that you can use in your retail stores. Key Features and Benefits Assortment Planning, when done correctly, is done using specialised software which is connected to your planogram efforts. These web-based planograms provide numerous benefits in terms of scalability, availability and feature updates. Benefits of Planogram Merchandising The intention of a planogram is to ensure that each retail store is optimized for sales. This article explores planograms, the challenges they present and how retails ongoing digital revolution along with artificial intelligence is changing planograms as we know them. There are several things the consumer sees after a program is executed: product, pricing, packaging, signage, and 𝗽𝗹𝗮𝗻𝗼𝗴𝗿𝗮𝗺. Your business needs effective supply chain and product portfolio management protocols to thrive and to grow. Shelf Logic pioneered an easy and affordable way for smaller companies to reap the many benefits of planogramming, allowing them to sell to the large retail chains that demand planograms from their suppliers. And even if you do get one or two right by chance, it will still skew the entire shelf, let alone your category. A planogram is the virtual representation of the availability and number of references to a shelf within a store aisle and allows the shopper, engaged in the purchase of a product, a more intuitive reading of the shelf. The purpose of a planogram is to increase sales by ensuring that the most popular and profitable products are given the right amount of facings and allocations. After all, your supply chain is a crucial a[...]. The benefits of using a planogram including visual merchandising, cross-sell opportunity, and space elastic demand are covered in the blogs from Quantzig. Planogram-Online makes creating planograms a fascinating process, and the placement effectiveness increases exponentially. Explore Our Category Management Insights. In continually re-designing your planograms, it means that your stores space allocations can be repeatedly refined for optimised sales and consumer satisfaction. That is because your customer demand will always change and planograms are based on customer demand. According to Quantzig’s retail analytics experts, "The adoption of a planogram in retail is increasing rapidly as more retailers worldwide are realizing the potential of planograms." In short it always comes down to the fact that by using planograms and the accompanying analyses the financial performance of a category improves. The planograms are built automatically according to the retailer’s merchandising guidelines and tailored to the demand profiles of each store. Benefits of cloud-based planograms: 1. Product and category performance measurement. There are numerous benefits of planograms. The DotActiv team comprises of multiple category management experts, all lending their years of retail experience and knowledge to create well-researched and in-depth articles that inform readers of DotActiv’s retail blog. One way of centralising your sales strategy is by dictating product layouts with planograms. Maximize Sales. In the past, planograms were manually built using your internal and external sales data. And that is just the start if you’re a retailer intent on providing the best for your customer. Considering the purpose of a planogram is to increase your sales, it’s hard to argue against implementing them in your store. This is, of course, is not true. Planograms provide specific guidelines for employees to keep on top of restocking and merchandising organization tasks. 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