If so, keep the new one you created. 2. The meta description of the Bunosilo is an excellent example of a homepage meta description. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and gives a searcher an idea of what your page content is about. Step 2 – Add a relevant description – meta description tag. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. In other words, meta descriptions are there to generate click-throughs from search engines. So keep that in mind when you go to optimize your meta descriptions. Instead, focus on these tips: 1. It’s one thing to see some general tips written out, but sometimes some visual examples can help. Rewrite meta descriptions completely to be better aligned to your content. Be unique and interesting. Below are a few tips that can help you to create title tags and meta descriptions that get clicked. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. The meta description is an HTML attribute that provides a brief summary of a web page. Here's why: If your meta description tag is shorter than say 125 characters or longer than 160 characters – rewrite it to fit under the 160 characters range and see if it gets pulled. You could be missing a great new post to help you learn more about Wordpress and SEO! 10+ years of experience doing what we love! Alternation. Qualities of a Good Meta Description. What is a meta description? Uniqueness: good. Inspire action. allow you to tell search engines more about the content of your posts and pages Change your description to a new version but make sure you put the old version in your spreadsheet. For example, this new expansion of the meta description length can be really powerful, especially because a lot of people haven’t implemented it, yet. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. Optimized Meta Description Example. Look no further than NJ based 2 Dogs Media. These are some good examples of meta description what homepage meta description should be like in case of e-commerce websites and blogs. more likely to click on the link to your content. Character countmust be in between 155 to 165. You’ll notice they follow the best practices but also put some time and effort into touching on providing solutions to a problem. That’s important, even though Google only shows meta descriptions in 37% of the time. Depending on the search engine, SERP’s have a different look and feel. Meta Description Examples. 3. This field is for validation purposes and should be left unchanged. When you write your meta descriptions include a, While some may say it is not relevant, we do recommend. Since we’re looking at getting clicks – we wanted to share some of the descriptions that have enticed us to check out content. Your meta-description is a short opportunity to let a Google searcher know that your article has the goods they’re looking for. Examples of meta descriptions in search results. Start … © 2013–2020 WPEngine, Inc. All Rights Reserved. if your description is 161 characters, don’t waste time trimming it. Stick to your brand voice and tone, but also keep it conversational. More Meta Descriptions Examples. To help you think about them in a more relevant context, let’s look at some meta description examples and why they’re effective.This is a tight 130 characters, and only two sentences, making it a nearly perfect length. Make sure you do not have duplicate meta descriptions. Notice how the benefits (free shipping and free returns) and embedded in the description. Include your primary keyword if you can do so naturally. Meta-descriptions play a big role in search results. "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. Having a compelling meta description entices more people to click on your website in the search results. It's a crucial component of on-page SEO, which is why … When displayed on the SERP, the search keywords are emphasized (is in bold) in the meta description which is helpful to attract users attention. Search engines such as Google often display the meta description in search results, which can influence click-through rates. Now that we're on the same page and you know what a meta description is, let's answer another common question: Do you really need one? For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. Example: Buy Nike Air Max 4. Show me some examples. Create a spreadsheet with columns for date, meta description before and after and any other notes you would like to take. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website. Ensure you do not have multiple meta descriptions being generated on your website. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. Each sentence is an active command, with a central focus on getting pet owners to schedule an annual checkup for their pet. A meta description is a piece of HTML on your webpage that allows you to describe your page. Sites like Google have a tendency to include more clickable real estate than sites like Yahoo and DuckDuckGo. 2. Meta descriptions should always fall … Affiliate. I’ll just focus on the 30,000-foot view. Your email address will not be published. Now, you can easily understand and write a good meta description, kno… WP ENGINE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc. WP Engine collects and stores your information to better customize your site experience and to optimize our website. Search Google for “men’s athletic shoes” Example of a Good Meta Description. If your descriptions are just so-so, they won’t be helping you get clicks or … This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. It’s a short depiction of what appears on your web page so searchers know what to expect when they click through to your site. Your meta descriptions should get people’s attention and inspire them to take action. There are lots of great online resources on best practices for writing meta descriptions. General tips for writing meta data To write 160 characters or not to write 160 characters? Here’s Facebook pulling the page title and meta description for a share: So even if Google rewrote every single one of your meta descriptions (which they won’t)… Include a call-to-action, i.e.